www.makovsky.com is a corporate website of Makovsky+Company. The consultancy was founded in 1979 and is now one of the nation’s leading independent global public relations, investor relations and branding consultancies, specializing in integrated communications programs for the financial, professional services, health, technology and business services sectors.
The choice of the Drupal CMS was not an occasional one. The main goal of the makovsky.com’s face lift was to enable a straightforward and easy process of content update. And Drupal manages these tasks with its inherent grace and ease.
The corporate website of the Makovsky+Company possesses a variety of content types. Some pages display the content which is generated from other sections of the site: when uploaded or added, a piece of news or a new personal profile then reappears on these pages according to the coded lay-out.
The milestones of the project were the creation of the whole structure of the website, the slicing of the .psd-mockup into the valid HTML/CSS and the development of several custom drupal templates. Makovsky+Company corporate website is also distinguished by the heavy theming.
Overall the project appeared to be a rather challenging one and the experience with it is more than simply rewarding. Yep Corp Limited is proud to having been able to contribute to the effective internet presence of Makovsky+Company, a consultancy, whose tagline, the Power of Specialized Thinking™ underscores the deep knowledge and relevant relationships they bring to client engagements. Their approach has enabled Makovsky to achieve one of the industry’s highest client retention rates: 80 percent. And with the upgraded website the company is on its way to further success amid the recession.
